There are plenty of ways to get shirts printed. What gyms need is something different: a partner that handles design, preorder stores, printing, and fulfillment — without the inventory, the contracts, or the art fees that kill most apparel programs before they start. That's what we've built since 2008.
Most gyms have tried apparel. Most have the boxes of leftovers, the ghosted designer, the "let's try again next quarter" calendar reminder to prove it. We built our system because you deserve a partner that treats this like a business — not a side project.
Most gym owners evaluating apparel vendors are actually choosing between four different models — not just four different companies. Each model comes with a real set of tradeoffs, and the one that fits a 200-member CrossFit gym isn't the one that fits a D2C influencer selling to 20,000 followers.
Here's what the four real alternatives look like when you strip away the marketing.
We believe in transparency. If another model fits your situation better than ours, you should go use it. What we've found over 17 years is that for most gyms — single-location, community-first, design-conscious — the done-for-you preorder model we built is the one that compounds.
Every alternative listed is a legitimate option depending on your needs. This is how we'd describe the tradeoffs if you asked us directly.
We've run this process 30,000+ times. It works because it's tight, repeatable, and built around how gyms actually operate — not how an apparel vendor wishes you operated.
Pick from best-seller templates, bring your own concept, or hand us the brief. Our team handles art, mockups, revisions, and builds a branded preorder store that looks like a real product — not a Canva template.
No art fees. No setup fees.Share your preorder link and let your members order straight from the site. You collect the money first — we print what's sold. No guessing quantities. No dead stock. No capital sitting in a closet.
No inventory. No risk.We print, pack, and ship. Members can have orders sent direct to their door or pick them up at the gym — you choose what fits your community. Two-week turnaround every time.
2-week turnaround.The gyms that win with apparel aren't the ones with one lucky design — they're the ones running a consistent calendar of drops. Our Apparel Plan is a 10-minute call that maps out your entire year: 4–6 projects, seasonal timing, and we handle all the follow-ups.
Most gym owners know they should be running apparel more often. What stops them is time, memory, and the pain of past vendor flakiness. We built the Apparel Plan to remove all three. One call, one calendar, one partner on deck.
Free · 10–15 min call · Plan your entire year in one conversation
Get Your Custom Plan →You don't pay a dime until your members do. Design, store setup, and mockups are on us — every time.
Your gym's name. Your logo. Your members' experience. Looks like it belongs to you — because it does.
From the day your order is finalized to delivery — two weeks. Every time. No "we had a printer issue" excuses.
Your members try before they buy. Fewer returns, fewer complaints, fewer "this runs small" DMs.
No minimums per quarter. No exclusivity clauses. Run a drop when it makes sense. Skip when it doesn't.
Keep the money. Preorder pricing means your margin is baked in before the first shirt is printed.
Members pick shipping direct to their door or pickup at the gym — whichever fits your community best.
Same designer, same producer, same point of contact — every drop. No ticket queues. No account transfers.
Once a gym runs one campaign with us, they run the next one too. The numbers speak louder than we do.
We've spent 17 years specializing in fitness apparel — not broad promo merch. Every part of our system was designed around how gyms, studios, and fitness communities actually operate.
Forever Fierce is, hands down, one of the best companies we work with.
It's not just about high-quality apparel — it's about elevating your brand, simplifying your processes, and keeping your members excited to represent your gym.
They're not just shirts, but memories you are helping create. They represent an important special event and time in what we have built.
Do it and do it now. There is no company easier to work with, and who will be in constant contact the entire process through.
Book a 15-minute call with our team. We'll walk you through the process, map out your apparel year, and show you what a real campaign can look like — no pitch, no pressure.
Book a Call →